Laneige is a skincare and cosmetics brand founded in 1994 in Seoul, South Korea. Its name means ‘snow’ in French. The brand is focused on skin hydration and uses its Advance Water Science technology for its products. Laneige started with a single skincare collection, UV Green, which was promoted by celebrities Lee Yoo-ri and Kim … Read more

Philosophy is a North American cosmetics and skincare brand founded by Christina Carlino in 1996. Carlino was the founder of Bio Medic, a professional skincare line intended to be used by dermatologists and plastic surgeons. Philosophy was founded as a result of Carlino’s years of experience in medical skin care. Philosophy was firstly available only … Read more

Wet n Wild is a cosmetics brand founded in 1979, Brooklyn, New York, USA. It started by launching lipsticks and nail polishes – and the brand claims the price of these items remained the same even 40 years later. The brand produces colorful makeup at a reasonable price, and some of its color shades have … Read more

Huda Beauty is a cosmetics brand founded by Iraqi-American make-up artist and entrepreneur Huda Kattan in 2013. Huda has previously started her beauty-related blog under the same name, reaching online fame. Ever since its founding, Huda Beauty was considered one of the fastest-growing cosmetics brands. This was mostly done thanks to social media, as Huda … Read more

Becca Cosmetics is a beauty brand that was founded in 2001 in Perth, Australia. Its mission was to create glowing complexion products for all skin types and colors. The brand claims to be inspired by Australia’s glow, which is why it uses light as its central point. Most of its products are focused on creating … Read more

Makeup Revolution was founded by two successful entrepreneurs Adam Minto and Tom Allsworth in 2014. Minto stated that he considered many existing beauty brands as ‘elitist,’ which is why he decided to create an affordable brand that offers high-quality items to all makeup lovers, no matter their gender or skin color. From its founding, the … Read more

Fenty Beauty is a cosmetics brand founded by the famous singer Rihanna in 2017. Despite the brand being reasonably new, it quickly gained popularity thanks to its inclusivity. Fenty Beauty’s goal was to create a brand different from others that do not cater to people of color. Fenty Beauty was named one of the best … Read more

Rimmel London is a cosmetics brand founded by Eugene Rimmel in 1834 in London, England. This makes it one of the oldest active makeup brands in the world. Rimmel started the brand by opening a perfumery, but quickly expanded into creating various makeup products, including its best-seller, mascara. In fact, this brand gave rise to … Read more

Makeup Forever is a high-end cosmetics brand founded by makeup artist Dany Sanz in 1984 in France. It was created with the idea to design and manufacture high-quality products for the fashion and movie industries. In 2002, Makeup Forever started offering professional makeup trainings that are held in its academies. This educational program started in … Read more

Buxom is a cosmetics brand founded in 2007. From the beginning, the brand promoted a glamorous lifestyle. The brand made its way to the makeup counters thanks to its praised lip plumper products and glosses. With its expansion onto social media, Buxom gained new followers and consumers. It worked with several influencers, such as Jose … Read more