Fenty Beauty is a cosmetics brand founded by the famous singer Rihanna in 2017. Despite the brand being reasonably new, it quickly gained popularity thanks to its inclusivity. Fenty Beauty’s goal was to create a brand different from others that do not cater to people of color. Fenty Beauty was named one of the best inventions of the year it was created by Time magazine.
The brand launched in Sephora stores in the USA and on the retailer’s website, as well as on its own website. It launched in the UK the same year, but until 2019 it was exclusive to the famous chain of department stores, Harvey Nichols. Fenty Beauty caused many other brands to be more diverse and set a standard for a number of different shades.
Today, Fenty Beauty is available online or in stores in more than 15 different countries. The brand is considered to be reasonably priced and accessible to a broad consumer range.
Is Fenty Beauty Cruelty-Free?
|Not sold in China?||Yes|
|Leaping Bunny Certified||No(*)|
|Has vegan products||Yes(**)|
|Not owned by a Parent Company that does Animal Testing?||No|
Yes, Fenty Beauty is a cruelty-free brand.
In other words, Fenty Beauty doesn’t test its finished products on animals. At the same time, all of its ingredients and suppliers are cruelty-free. Fenty Beauty also doesn’t allow any of its suppliers or affiliates to test on animals, and it doesn’t pay for third-part testing.
Fenty Beauty isn’t certified by PETA, and it doesn’t have the Leaping Bunny label. As Fenty Beauty is a new brand, and becoming a part of these two programs is voluntary, this isn’t a cause of concern(*).
Best Selling Fenty Beauty Products
Are Fenty Beauty products sold in China?
No, Fenty Beauty doesn’t sell its products in mainland China.
What is the Deal with China?
Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.
China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.
A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.
A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.
Is Fenty Beauty Vegan?
Fenty Beauty isn’t a 100% vegan brand. However, most of its products are free of animal-derived ingredients and animal by-products, such as carmine, lanoline, and beeswax(**). At the same time, all of its products are gluten-free.
Who owns Fenty Beauty and does the parent company test on animals?
Fenty Beauty launched through the LVMH’s Kendo Holdings, a beauty and fashion multinational conglomerate which is not cruelty-free. However, LVMH allows the brands it owns to choose their own animal testing policy. It is up to the consumers to decide whether they want to support a brand owned by a company that isn’t cruelty-free.
What products does Fenty Beauty sell?
Fenty Beauty creates products for people of all genders and skin tones. This is especially noticeable in its famous Pro Filt’R foundation, which initially had 40 different shades before adding ten more. The same goes for the brand’s concealer, which now includes 50 shades, making it great for almost any skin type.
The brand has various other beloved makeup products, such as Stunna Lip Paint (which featured the widely praised red lipstick for black women), Dirty Thirty highlighters, and Body Lava, illuminating body liquid. Fenty Beauty also sells fragrances.