Huda Beauty is a cosmetics brand founded by Iraqi-American make-up artist and entrepreneur Huda Kattan in 2013. Huda has previously started her beauty-related blog under the same name, reaching online fame.
Ever since its founding, Huda Beauty was considered one of the fastest-growing cosmetics brands. This was mostly done thanks to social media, as Huda Beauty was really active among influencers and other beauty bloggers and vloggers. The brand’s founder, Kattan, made it on the Time’s “The 25 Most Influential People on the Internet” in 2017 thanks to her business and marketing skills.
Huda Beauty wasn’t without its fair share of controversies. Some people accused Kattan of racism, plagiarism, and bullying using her brand’s platforms. However, as of September 2020, this doesn’t stop the brand from thriving.
Today, Huda Beauty is sold worldwide, both online and through beauty retailers. It is considered one of the bestselling brands in the Middle East.
Is Huda Beauty Cruelty-Free?
|Not sold in China?||Yes|
|Leaping Bunny Certified||No(*)|
|Has vegan products||Yes(**)|
|Not owned by a Parent Company that does Animal Testing?||Yes|
Yes, Huda Beauty is cruelty-free.
All of Huda Beauty’s finished products are cruelty-free, and they haven’t been tested on animals. At the same time, all of the brand’s ingredients and formulations are cruelty-free, and none of Huda Beauty’s suppliers test on animals. The brand doesn’t pay for third-party testing, as well, and it doesn’t sell its products in stores in countries where animal testing is mandatory for imported products. This makes Huda Beauty a genuine cruelty-free brand.
Huda Beauty isn’t certified by PETA, and it doesn’t have the Leaping Bunny label. This isn’t a cause for suspicion, though, as becoming a part of these two programs is completely voluntary(*).
Best Selling Huda Beauty Products
Alternative Cruelty-Free Lipsticks
Are Huda Beauty products sold in China?
Huda Beauty doesn’t sell its products in stores in mainland China. However, its products can be ordered online as only products sold in stores have to be tested on animals.
What is the Deal with China?
Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.
China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.
A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.
A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.
Is Huda Beauty Vegan?
Huda Beauty is not a vegan brand. This means that some of its products contain animal-derived ingredients and animal by-products, such as carmine and beeswax(**). However, the brand has various vegan options, and all of them are appropriately labeled and listed on its website. Also, the brand stopped selling its controversial Mink Lashes in the effort to improve the animal-friendliness of its products further.
What products does Huda Beauty sell?
The first product Huda Beauty manufactured were fake eyelashes sold at retailer Sephora. It was said that even the famous reality TV stars, The Kardashian sisters wore her eyelashes. It quickly expanded towards other beauty products, such as face palettes, lipstick collections, contour, and highlighters. Since 2018, the brand also sells perfumes and some skincare items.
All of Huda Beauty’s products have been popular among make-up lovers worldwide. Its eyeshadow palettes have been considered wildly popular.