Buxom is a cosmetics brand founded in 2007. From the beginning, the brand promoted a glamorous lifestyle. The brand made its way to the makeup counters thanks to its praised lip plumper products and glosses.
With its expansion onto social media, Buxom gained new followers and consumers. It worked with several influencers, such as Jose Corella and Zachary Vang, and in 2018 it announced actress and blogger Shay Mitchell as the new brand ambassador.
Today, Buxom is sold in the US, UK, Canada, and Nordic countries.
Is Buxom Cruelty-Free?
|Not sold in China?||Yes|
|Leaping Bunny Certified||No(*)|
|Has vegan products||Yes(**)|
|Not owned by a Parent Company that does Animal Testing?||No|
Yes, Buxom is a cruelty-free brand.
Buxom doesn’t test any of its finished products on animals. At the same time, all of its ingredients and formulations are cruelty-free. The brand ensures that all of its suppliers and affiliates are cruelty-free, as well. Also, it doesn’t pay third-party to conduct animal testing on its behalf. Buxom doesn’t sell its products in countries where animal testing is mandatory for imported products. The brand uses pony and goat hair for its brushes, but this hair can be humanely collected.
Buxom is PETA certified, and it is a part of its ‘Beauty without Bunnies’ program. It doesn’t have the Leaping Bunny label, but as becoming a part of this program is voluntary, this isn’t a red flag(*). Buxom has proven numerous times that it indeed is cruelty-free.
Best Selling Buxom Products
Are Buxom products sold in China?
No, Buxom doesn’t sell its products in mainland China.
What is the Deal with China?
Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.
China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.
A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.
A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.
Is Buxom Vegan?
No, Buxom is not a 100% vegan brand. Some of its products contain animal-derived ingredients and animal by-products, such as carmine and lanoline(**). Also, Buxom uses animal hair for some of its brushes. The brand does offer vegan alternatives for most of its standard products.
Who owns Buxom and does the parent company test on animals?
Buxom is owned by Shiseido Americas Corporation, a company that is known to conduct animal testing. It is up to consumers to decide whether they want to support a brand owned by a company that isn’t cruelty-free.
What products does Buxom sell?
Buxom is best known for its lip plumping products, but its other face products have also gained popularity. Still, it is famous for lip glosses and lipsticks in bold colors. Buxom sells various other cosmetic items, as well, such as eyeshadow palettes, eyeliner, and blushes. It is widely loved by anyone who loves bold lips and bright colors on their eyes.