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Is Avene Cruelty-Free: Avene’s Products are Mostly Vegan But…

Avene is a skincare brand that was officially founded in 1975 when Pierre Fabre Laboratories bought the Hydrotherapy Center on the Avene Thermal Spring. Avene Thermal Springs lies on the banks of Orb River, located in southern France. The Thermal Spring is known ever since the 18th century as being therapeutic for people suffering from … Read more

Is L’oreal Cruelty-Free: They Developed the Episkin to Stop Animal Testing…

L’Oreal is a personal care company that was founded by Eugene Schueller in 1909 in France. Schueller has first developed Oreale, a hair dye formula, which he decided to sell to hairdressers from Paris. In 1919, he registered his company. Later, that company was renamed to L’Oreal. During that time, he worked with only three … Read more

Is MAC Cruelty-Free: They Want To Be One But They Are Selling in China

MAC Cosmetics is a cosmetics manufacturer founded by Frank Angelo and Frank Toskan in Toronto, Canada. Its founders’ intention was initially to produce makeup for professional makeup artists; however, they quickly decided to sell products to the general public. The brand has its own stores worldwide. In 1994, a large portion of MAC’s shares went … Read more

is Laura Mercier Cruelty-Free: It is a bit unclear…

Laura Mercier Cosmetics is an American and French cosmetics and skincare brand. It was founded in 1996 by Laura Mercier, the famous celebrity makeup artist. Mercier’s goal was to create her own makeup brand that would help people achieve a natural but glamorous look with high-quality products. The brand focuses on creating flawless skin and … Read more