Is Huda Beauty Cruelty-Free: Huda Beauty Says No To Animal Testing

Huda Beauty is a cosmetics brand founded by Iraqi-American make-up artist and entrepreneur Huda Kattan in 2013. Huda has previously started her beauty-related blog under the same name, reaching online fame. Ever since its founding, Huda Beauty was considered one of the fastest-growing cosmetics brands. This was mostly done thanks to social media, as Huda … Read more

Is Makeup Revolution Cruelty-Free: You Don’t Need To Think Twice When Buying

Makeup Revolution was founded by two successful entrepreneurs Adam Minto and Tom Allsworth in 2014. Minto stated that he considered many existing beauty brands as ‘elitist,’ which is why he decided to create an affordable brand that offers high-quality items to all makeup lovers, no matter their gender or skin color. From its founding, the … Read more

Is Sante Cruelty Free: Sante is Not Fully Vegan Brand

Sante Natural Cosmetics is a decorative cosmetics and skincare brand from Germany. It has over 40 years of experience in producing natural makeup and skincare items. The brand tries to stay as natural as possible, so most of its products are made without synthetic ingredients. NATRUE or BDIH certify most of the brand’s products. These … Read more

Is Dr. Hauschka Cruelty-Free: Dr. Hauschka Products Are Not Vegan But…

Dr. Hauschka is a brand founded in 1935 by an Austrian chemist and entrepreneur, Rudolf Hauschka. Hauschka invented a production process that doesn’t involve alcohol to preserve the plant extract for over 30 years. With this process, he created a range of cosmetics and skincare company using his own name. While Dr. Hauschka creates profit, … Read more

Is ARTDECO Cruelty-Free: ARTDECO Doesn’t Test on Animals

ARTDECO is a German cosmetics brand founded in 1985 by Helmut Baurecht. The brand is created with the idea to promote individualism and uniqueness by producing quality products at reasonable prices. ARTDECO tries to empower modern women and to help them customize their looks. ARTDECO is a family-run business based in a town near Munich. … Read more

Is Rituals Cruelty-Free: They are not Certified by PETA and Leaping Bunny but…

Rituals Cosmetics Enterprise BV is a personal care brand from The Netherlands. It was founded in 2000 by a former Unilever employee, Raymond Cloosterman. He and a few of his friends have started the company in one basement in Amsterdam but quickly expanded to official laboratories and stores. Today, Rituals’ products are sold in over … Read more