Is Smashbox Cruelty-Free: Despite Being Owned by a Company That is Not

Smashbox cosmetics is a Los Angeles based brand that was created by the famous Smashbox photography studio. It was founded in 1996 by Davis and Dean Factor, who are the great-grandsons of Max Factor, the great Hollywood makeup artist. They were later joined by Lori Taylor-Davis, a makeup artist. Smashbox manufactures makeup with the desire … Read more

Is Burt’s Bees Cruelty-Free: It is Certified by PETA and Leaping Bunny

Burt’s Bees is a personal care brand from America. It was founded in 1984 in Maine, USA. In the beginning, it created candles and it was a result of a partnership between Burt Shavitz and Roxanne Quimby. In 1991 the company became incorporated and extended its products line, still focusing mostly on wax-based products. Their … Read more

is Laura Mercier Cruelty-Free: It is a bit unclear…

Laura Mercier Cosmetics is an American and French cosmetics and skincare brand. It was founded in 1996 by Laura Mercier, the famous celebrity makeup artist. Mercier’s goal was to create her own makeup brand that would help people achieve a natural but glamorous look with high-quality products. The brand focuses on creating flawless skin and … Read more

What Are the Alternatives to Animal Testing?

In recent years, animal testing is becoming more and more shunned upon. Despite what many think, refusing to test on animals doesn’t mean that humans are put at risk or that the medical progress is being halted. On the contrary, this can improve not only ethics but also the quality of science and beauty industry. … Read more

What Does Cruelty-Free Mean: Leaping Bunny vs. PETA

With the rise of eco-friendly products and animal rights awareness, more people than ever are trying to support cruelty-free brands and their products. Even if you’re not a vegan, you still want to know what exactly is in your products and that they are made ethically. However, most people would be surprised to learn what … Read more

Is Morphe Cruelty-Free: It’s a little bit complicated

Morphe was created in 2008 in Los Angeles, California US, by siblings Chris and Linda Tawil. It is a primarily an online brand that does the best it can to create high-quality items at an affordable price. Morphe remained mostly unnoticeable until it started collaborating with social media influencers, such as James Charles, Jaclyn Hill, … Read more