Smashbox cosmetics is a Los Angeles based brand that was created by the famous Smashbox photography studio. It was founded in 1996 by Davis and Dean Factor, who are the great-grandsons of Max Factor, the great Hollywood makeup artist. They were later joined by Lori Taylor-Davis, a makeup artist. Smashbox manufactures makeup with the desire … Read more
Cetaphil is a brand of skincare products that was developed in 1947 in Texas. It was founded by a pharmacist, which makes its products professional. The brand’s first item was a cleansing lotion that uses the same formula even today. The lotion quickly sold out and the brand gained recognition. Cetaphil mostly sells in supermarkets … Read more
bareMinerals is a skincare and cosmetics company that was founded in 1995 in the USA. It focuses on creating natural, mineral-based makeup, and skincare. Its first product was a mineral foundation that quickly became a best seller. Ever since they kept their formulas and natural approach to beauty. The company quickly became one of the … Read more
OGX, previously known as Organix but had to change the name after a lawsuit, is a popular haircare brand that can be found in drugstores. It is known for being affordable while using exotic ingredients. It is easily distinguishable by its unique packaging that makes everything about this brand stand out. Today, OGX is sold … Read more
Burt’s Bees is a personal care brand from America. It was founded in 1984 in Maine, USA. In the beginning, it created candles and it was a result of a partnership between Burt Shavitz and Roxanne Quimby. In 1991 the company became incorporated and extended its products line, still focusing mostly on wax-based products. Their … Read more
e.l.f. Cosmetics is a cosmetics brand that was founded in 2004 in Oakland, California USA. Its founders are Scott Vincent Borba – who is the founder of many beauty brands, such as Hard Candy – and Joseph Shamah. The name is short for ‘eyes, lips, face’, which shows the focus of the brand. Borba and … Read more
Laura Mercier Cosmetics is an American and French cosmetics and skincare brand. It was founded in 1996 by Laura Mercier, the famous celebrity makeup artist. Mercier’s goal was to create her own makeup brand that would help people achieve a natural but glamorous look with high-quality products. The brand focuses on creating flawless skin and … Read more
In recent years, animal testing is becoming more and more shunned upon. Despite what many think, refusing to test on animals doesn’t mean that humans are put at risk or that the medical progress is being halted. On the contrary, this can improve not only ethics but also the quality of science and beauty industry. … Read more
With the rise of eco-friendly products and animal rights awareness, more people than ever are trying to support cruelty-free brands and their products. Even if you’re not a vegan, you still want to know what exactly is in your products and that they are made ethically. However, most people would be surprised to learn what … Read more
Morphe was created in 2008 in Los Angeles, California US, by siblings Chris and Linda Tawil. It is a primarily an online brand that does the best it can to create high-quality items at an affordable price. Morphe remained mostly unnoticeable until it started collaborating with social media influencers, such as James Charles, Jaclyn Hill, … Read more
