bareMinerals is a skincare and cosmetics company that was founded in 1995 in the USA. It focuses on creating natural, mineral-based makeup, and skincare. Its first product was a mineral foundation that quickly became a best seller. Ever since they kept their formulas and natural approach to beauty.
The company quickly became one of the best selling cosmetics brands in the US and UK alike. In 2019, bareMinerals sold, on average, one foundation every 18 seconds, according to its website.
Is bareMinerals Cruelty-Free?
|Not sold in China?||Yes|
|Leaping Bunny Certified||No(*)|
|Has vegan products||Yes|
|Not owned by a Parent Company that does Animal Testing?||No|
Yes, bareMinerals is cruelty-free!
bareMinerals doesn’t condemn animal testing at all. None of its finished products, ingredients, and formulations are tested on animals. The brand also doesn’t pay a third-party to test for them, and all of its suppliers are also cruelty-free. At the same time, its products are almost completely natural and don’t contain any preservatives, fragrances, oil, or any other damaging chemicals. Every item is made with natural minerals and botanical extracts that are good for your skin.
bareMinerals is certified by PETA and is a part of its Beauty Without Bunnies program. It doesn’t have the Leaping Bunny label though but it is totally voluntary to apply for the Leaping Bunny label(*).
Best Selling bareMinerals Products
Are bareMinerals products sold in China?
No, bareMinerals products aren’t sold in mainland China.
What is the Deal with China?
Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.
China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.
A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.
A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.
Is bareMinerals Vegan?
bareMinerals as a brand is not vegan.
Some bareMinerals products contain ingredients that are not vegan, such as beeswax, carmine, lanolin, and other animal-derived formulations. For example, their natural brushes contain hair from ponies and goats. However, it has many vegan products, so if you are a vegan yourself you can still buy a lot of bareMinerals products. These products are labeled on the brand’s website and you can easily find the list.
Who owns bareMinerals and does the parent company test on animals?
In 2010, Japanese beauty conglomerate Shiseido bought bareMinerals and became the brand’s parent company. Shiseido is a company that is not cruelty-free, so this made a lot of people raise an eyebrow. However, bareMinerals has always stuck to its cruelty-free policies and never changed the ethics behind its business.
What products does bareMinerals sell?
bareMinerals focuses on creating natural and mineral makeup and skincare items. Its foundations have been praised by many, and they are good for sensitive skin. Also, bareMinerals is considered to be one of the most inclusive brands, as its foundations have over 40 shades, covering most skin tones.
The brand is also known for its brushes, and it has both synthetic and natural ones. It has a praised anti-aging skincare collection, as well as various other cosmetic products.