NYX Professional Makeup is a cosmetics company from America. It was founded in 1999 by a Korean-American businesswoman Toni Ko, who wanted to combine the high-quality of prestigious brands with affordable prices. The brand got its name after the Greek goddess of the night, Nyx. The company’s first products were jumbo eye pencils that were … Read more
Clinique Laboratories LLC is a cosmetics, skincare, fragrances and toiletries brand from New York, US. Created in 1967 by Evelyn Lauder, Estee Lauder’s daughter-in-law. It is considered to be one of the ‘daughters’ of the Lauder Group, next to Aramis and Estee Lauder. The brand quickly became easily recognized by its trademark white lab coat, … Read more
CeraVe was founded in 2006 in the US. They specialize in creating skincare products using their MultiVesicular Emulsion Technology, for which they’ve received multinational praise. This is considered to be one of the best skincare brands in the US, and they have received numerous awards for their achievements in battling skin problems, such as eczema … Read more
Neutrogena is one of the oldest beauty brands. It was founded by Emanuel Stolaroff in 1930 under the name Natone and it remained independent until 1994. In 1954, Natone acquired the rights to distribute Edmond Fromont’s patented soap formula in the US and this became the company’s main product. In 1967, Natone changed names to … Read more
Too Faced was founded in 1998 by couple Jerrod Blandino and Jeremy Johnson. The company was named by a derogative name that Blandino used to call his unsatisfied customers while he was working at Saks Fifth Avenue. The company became known worldwide because of its products’ bold names, such as the famous ‘Better than Sex … Read more
Glossier is a relatively new cosmetics brand that was founded in 2014 by a former model and fashion assistant Emily Weiss. She used her “Into the Gloss” online blog to promote the brand’s new products and quickly turned her company into a worldwide known name. Glossier has since expanded globally and increased its product line … Read more
Tarte Cosmetics was founded in 1999 by Maureen Kelly. Their first product was a cheek stain that immediately gained the attention of fashion magazines. Soon after, this New York-based brand expanded into various other makeup products. In the beginning, their products were advertised mostly by being delivered as samples to the mailrooms of various magazine … Read more
Urban Decay is a cosmetics company that was founded in 1996, by Sandy Lerner and Patricia Holmes. In the beginning, they primarily sold a line of lipsticks and nail polishes. From 2000 to 2002, they were owned by the luxury group Moet-Hennessy Louis Vuitton, and later they were bought by the Falic Group and Castanea … Read more
Aveeno is a Canadian skincare and haircare brand that was originally created in 1945, by two brothers named Sidney and Aveeno Musher. Their products were originally made by a division of S. C. Johnson & Sons, Rydelle Laboratories, which decided to stop using Rydelle name a few decades later, in 1989. The brand quickly became … Read more