Catrice is a cosmetics brand founded in 2004 by Christina Oster-Daum in Germany. Its goal from the start was to create high-quality make-up at an affordable price. The brand quickly became one of the best-sellers in Germany and rapidly expanded all over Europe. In 2015, Catrice started selling overseas, when it made its way to … Read more
Nature Box is a reasonably new hair care and body care brand founded by Henkel in 2018. The idea behind the brand is to take a holistic approach towards hair and body care and to promote natural ingredients. The brand uses cold-pressed oils from fruits, nuts, and vegetables to create unique formulations and take good … Read more
Weleda is a multinational personal care company that was founded in 1921 in Switzerland. It is a product of merging Ita Wegman’s and Rudolf Steiner’s “Futurum AG” and “Der Kommende Tag AG.” As two of its founders were a philosopher and gynecologists, they decided to create a brand that would manufacture naturopathic medicines and natural … Read more
Essence is a cosmetics company founded in 2001 in Germany. It was founded by a small entrepreneur who decided to create a brand with high-quality but affordable cosmetics. In 2007, Essence became the number one selling cosmetics brand in Germany and expanded to over 50 countries worldwide. Two years later, it began selling overseas in … Read more
Lavera Naturkosmeics was founded in 1987 by Thomas Haase, owner of one of the first organic grocery shops in Germany. According to his own statements, Haase suffered from a skin disorder called neurodermatitis, which caused his love for an alternative, natural medicine, and skincare products. In 1975, Haase patented his first lip balm for sensitive … Read more
Balea was launched in 1995 as one of the brands of DM-Drogerie Markt, the biggest drugstore brand in Germany. It quickly became known all across Europe because of its affordable yet high-quality personal care products. Today, Balea is one of Europe’s most reputable drugstore brands. Its products are manufactured in Germany, as well as Switzerland. … Read more
Alverde is a cosmetics and body care brand that was founded in 1989 in Germany. From its founding, Alverde did its best to create affordable makeup using only natural ingredients. Alverde belongs to Germany’s biggest drugstore chain, DM-Drogerie. Throughout the years, the brand remained loyal to its nature-based ingredients and formulations. It became well-known throughout … Read more
ColourPop Cosmetics is a new cosmetics brand that was founded in 2014 by siblings John and Laura Nelson and that is based in Los Angeles, California US. The siblings previously started the Seed Beauty Company, an offshoot of a company owned by their father called Spatz Laboratories, and ColourPop was founded as a part of … Read more
Milani is a Los Angeles based cosmetics company that was founded by Laurie Minc and Ralph Bijou in 2002. The siblings owned a makeup company called Jordana, but decided to expand their brand. The company was named as a tribute to the Italian city Milano, which inspired them with its glamour. Milani is a high-end … Read more
e.l.f. Cosmetics is a cosmetics brand that was founded in 2004 in Oakland, California USA. Its founders are Scott Vincent Borba – who is the founder of many beauty brands, such as Hard Candy – and Joseph Shamah. The name is short for ‘eyes, lips, face’, which shows the focus of the brand. Borba and … Read more
