Is Catrice Cruelty-Free: Catrice is a Genuinely Cruelty-Free Brand

Catrice is a cosmetics brand founded in 2004 by Christina Oster-Daum in Germany. Its goal from the start was to create high-quality make-up at an affordable price. The brand quickly became one of the best-sellers in Germany and rapidly expanded all over Europe. In 2015, Catrice started selling overseas, when it made its way to … Read more

Is Weleda Cruelty-Free: Weleda is a Member of ‘Union for Ethical Biotrade”

Weleda is a multinational personal care company that was founded in 1921 in Switzerland. It is a product of merging Ita Wegman’s and Rudolf Steiner’s “Futurum AG” and “Der Kommende Tag AG.” As two of its founders were a philosopher and gynecologists, they decided to create a brand that would manufacture naturopathic medicines and natural … Read more

Is Lavera Cruelty-Free: Lavera is Cruelty-Free and 95% Vegan

Lavera Naturkosmeics was founded in 1987 by Thomas Haase, owner of one of the first organic grocery shops in Germany. According to his own statements, Haase suffered from a skin disorder called neurodermatitis, which caused his love for an alternative, natural medicine, and skincare products. In 1975, Haase patented his first lip balm for sensitive … Read more

Is Balea Cruelty-Free: Its Situation is Same as Alverde

Balea was launched in 1995 as one of the brands of DM-Drogerie Markt, the biggest drugstore brand in Germany. It quickly became known all across Europe because of its affordable yet high-quality personal care products. Today, Balea is one of Europe’s most reputable drugstore brands. Its products are manufactured in Germany, as well as Switzerland. … Read more

Is Alverde Cruelty-Free: Not PETA and Leaping Bunny Certified But…

Alverde is a cosmetics and body care brand that was founded in 1989 in Germany. From its founding, Alverde did its best to create affordable makeup using only natural ingredients. Alverde belongs to Germany’s biggest drugstore chain, DM-Drogerie. Throughout the years, the brand remained loyal to its nature-based ingredients and formulations. It became well-known throughout … Read more