Is Garnier Cruelty-Free: They Are in the Right Direction

Garnier is a cosmetics brand that was founded in 1904 in France. The founder was Alfred Amour Garnier, who decided to patent his plant-based hair lotion. Soon after, the company expanded towards sun-care items, and in 1960 Garnier became the first manufacturer of permanent hair color. As the years went by, Garnier expanded into various … Read more

Is L’oreal Cruelty-Free: They Developed the Episkin to Stop Animal Testing…

L’Oreal is a personal care company that was founded by Eugene Schueller in 1909 in France. Schueller has first developed Oreale, a hair dye formula, which he decided to sell to hairdressers from Paris. In 1919, he registered his company. Later, that company was renamed to L’Oreal. During that time, he worked with only three … Read more

Is Mary Kay Cruelty-Free: They Were One of the Cruelty-Free Pioneers…

Mary Kay Inc. is a cosmetics and multi-level marketing company from Texas, USA. It was founded in 1963 by Mary Kay Ash, the famous American businesswoman, and millionaire. The company sells cosmetics using a multi-level marketing model. In other words, its distributors make income by selling people in their community directly. They can recruit people … Read more

Is MAC Cruelty-Free: They Want To Be One But They Are Selling in China

MAC Cosmetics is a cosmetics manufacturer founded by Frank Angelo and Frank Toskan in Toronto, Canada. Its founders’ intention was initially to produce makeup for professional makeup artists; however, they quickly decided to sell products to the general public. The brand has its own stores worldwide. In 1994, a large portion of MAC’s shares went … Read more

Is Rituals Cruelty-Free: They are not Certified by PETA and Leaping Bunny but…

Rituals Cosmetics Enterprise BV is a personal care brand from The Netherlands. It was founded in 2000 by a former Unilever employee, Raymond Cloosterman. He and a few of his friends have started the company in one basement in Amsterdam but quickly expanded to official laboratories and stores. Today, Rituals’ products are sold in over … Read more

Is Nivea Cruelty-Free: A Brand from EU But Sells in China

Nivea is a personal care brand that was founded by Paul Carl Beiersdorf in 1882 in Germany. Its name is derived from the Latin adjective niveus, nivea, niveum, which means ‘snow-white’. Nivea quickly became one of the leading body-care brands in Europe. During the 1930s, it specialized in shaving creams, tanning oils, facial cleansers, toners, and … Read more

Is Smashbox Cruelty-Free: Despite Being Owned by a Company That is Not

Smashbox cosmetics is a Los Angeles based brand that was created by the famous Smashbox photography studio. It was founded in 1996 by Davis and Dean Factor, who are the great-grandsons of Max Factor, the great Hollywood makeup artist. They were later joined by Lori Taylor-Davis, a makeup artist. Smashbox manufactures makeup with the desire … Read more