Nature Box is a reasonably new hair care and body care brand founded by Henkel in 2018. The idea behind the brand is to take a holistic approach towards hair and body care and to promote natural ingredients.
The brand uses cold-pressed oils from fruits, nuts, and vegetables to create unique formulations and take good care of your hair. It supported various social and environmental projects and was praised publicly for those activities. Most of its packaging is made from recycled plastic, to increase sustainability.
Today, the brand sells in over ten countries across Europe.
Is Nature Box Cruelty-Free?
|Not sold in China?||Yes|
|Leaping Bunny Certified||No(*)|
|Has vegan products||Yes|
|Not owned by a Parent Company that does Animal Testing?||No(**)|
Yes, Nature Box is cruelty-free.
This means that neither its finished products nor ingredients and formulations are tested on animals. At the same time, the brand doesn’t pay a third-party to conduct tests on its behalf, and none of its suppliers test on animals. The brand strictly claims that none of its products are tested on animals at any point during the production.
The brand isn’t certified by PETA nor does it have the Leaping Bunny label. As the brand comes from the EU, though, this shouldn’t be concerning. EU countries have their own set of cruelty-free regulations, which means a lot of EU-based brands don’t care too much about additional certification(*).
Best Nature Box Products
Are Nature Box products sold in China?
No, Nature Box doesn’t sell its products in mainland China. Some of its products can be ordered online. Still, items that don’t sell in stores don’t fall under the Chinese government’s animal testing regulations.
What is the Deal with China?
Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.
China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.
A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.
A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.
Is Nature Box Vegan?
Yes, Nature Box is 100% vegan! All of its products are natural and plant-based. This means they don’t contain any derived animal ingredients or animal by-products. If you are a vegan and looking for a good hair product, you might check some of Nature Box’s items.
At the same time, Nature Box’s products don’t contain microplastics. They do, however, contain palm oil, although the brand recognized that most of the palm oil is harvested unethically. This is why Nature Box is supporting Solidaridad. This development organization works with local farmers to collect palm oil sustainably.
Who owns Nature Box and does the parent company test on animals?
Nature Box is owned by Henkel, a German chemical and consumer goods company that is not cruelty-free. However, Henkel allows its brands to have their own animal testing policies, and Nature Box was specifically designed to be a cruelty-free, vegan brand(**).
What products does Nature Box sell?
Nature Box sells various hair and body products. Most of them contain cold-pressed oils, usually from almond, apricot, avocado, coconut, pomegranate, and olive. As of August 2020, it has 22 products – 11 for skin care, and 11 for hair care.