ColourPop Cosmetics is a new cosmetics brand that was founded in 2014 by siblings John and Laura Nelson and that is based in Los Angeles, California US. The siblings previously started the Seed Beauty Company, an offshoot of a company owned by their father called Spatz Laboratories, and ColourPop was founded as a part of it.
ColourPop first started as an e-commerce business, but in 2017 expanded to selling in retail, as well as wholesale. Today, ColourPop’s products can be found all over Sephora and Ulta, but they still earn the biggest profit from online sales.
The brand made a name of itself by working with various influencers and social media celebrities, such as MakeupShayla, Zoella, Safiya Nygaard, and Kathleen Lights. Also, they have collaborated with various brands including Disney, My Little Pony, Sailor Moon, and Hello Kitty to create themed makeup collections.
Is ColourPop Cruelty-Free?
|Not sold in China?||Yes|
|Leaping Bunny Certified||No(*)|
|Has vegan products||Yes|
|Not owned by a Parent Company that does Animal Testing?||Yes|
Yes, ColourPop is 100% cruelty-free.
This brand doesn’t test its finished products on animals, as well as the ingredients and formulations. Also, they don’t pay a third-party to do these tests for them and their suppliers don’t test on their behalf.
ColourPop is PETA certified, as proof of their statements, and they are part of its Beauty Without Bunnies program. They don’t have a Leaping Bunny label, but as becoming a part of this program is voluntary, this isn’t a cause of any concern(*).
Best Selling ColourPop Products
Are ColourPop products sold in China?
No, ColourPop products aren’t sold in mainland China. They can be ordered online, but as only cosmetics that are sold in stores have to be tested on animals, this means that the products that are sold this way don’t fall under China’s animal testing regulations.
What is the Deal with China?
Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.
China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.
A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.
A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.
Is ColourPop Vegan?
Yes, ColourPop is mostly vegan! Almost all of the ColourPop products are made without the use of any animal-derived ingredients or animal by-products. There are a few items that do contain some non-vegan ingredients, but all of this is clearly stated on the ColourPop’s website.
Who owns ColourPop and does the parent company test on animals?
ColourPop is owned by the Seed Beauty Company, which also owns KKW Beauty and Kylie Cosmetics. Seed Beauty is also cruelty-free and condemns any kind of animal testing. In other words, ColourPop truly is an animal-friendly brand!
What products does ColourPop sell?
ColourPop is famous for its colorful eyeshadows, but they also sell various other makeup items. They always try to stay in touch with current makeup trends, which is why they work a lot with influencers to create makeup that customers will like.
They also have a body makeup brand, Sol Body, as well as a skincare brand called Fourth Ray Beauty.