Milani is a Los Angeles based cosmetics company that was founded by Laurie Minc and Ralph Bijou in 2002. The siblings owned a makeup company called Jordana, but decided to expand their brand. The company was named as a tribute to the Italian city Milano, which inspired them with its glamour.
Milani is a high-end cosmetics brand that has affordable prices. They are known for the unique shade range and a huge variety of colors that makes them all-inclusive.
Is Milani Cruelty-Free?
|Not sold in China?||Yes|
|Leaping Bunny Certified||Yes|
|Has vegan products||Yes|
|Not owned by a Parent Company that does Animal Testing?||Yes|
Yes, Milani is cruelty-free.
The brand has confirmed several times that it indeed is cruelty-free. They don’t test their finished products or ingredients on animals, as well as their suppliers or any third-parties. They also don’t sell in countries that require animal testing by law.
Milani is PETA certified and is a part of its Beauty Without Bunnies program. At the same time, they are certified by the Leaping Bunny and have their label ever since 2014. This is truly the proof that the brand is 100% cruelty free and that it plans to remain that way. There aren’t many brands that have both these certifications.
Best Selling Milani Products
Are Milani products sold in China?
No, Milani’s products aren’t sold in mainland China or in any other place that requires animal testing by law.
What is the Deal with China?
Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.
China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.
A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.
A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.
Is Milani Vegan?
Milani is not a 100% vegan brand. A lot of its products have animal-derived ingredients, as well as some animal by-products, such as lanolin, beeswax and carmine. However, they have a big list of vegan products so if you are a vegan, there is plenty of products from Milani that you can enjoy. The ingredient list is clearly stated on each packaging, so you won’t have any problem getting by.
Who owns Milani and does the parent company test on animals?
Milani is not owned by a parent company.
What products does Milani sell?
Milani became famous for their inclusivity and a huge variety of colors. They have products for your lips, eyebrows, eyes, nails and face. Their foundations have a big range of shades and they are widely praised for including almost every shade possible. The similar goes for their blush and bronzer lines, which also have way more shades than a regular person needs. The company also has professional brushes, to complete your makeup application process.
The company doesn’t stop at makeup. At its shelves, you can find several lip scrubs and makeup removers.