Herbal Essences is a haircare brand founded in 1971 when a personal care company Clairol created a single shampoo called simply Clairol Herbal Essence Shampoo. The front label of this single-product brand had a cartoon image of a girl in a natural pool. The official brand color was green, just like the color of that … Read more
Avene is a skincare brand that was officially founded in 1975 when Pierre Fabre Laboratories bought the Hydrotherapy Center on the Avene Thermal Spring. Avene Thermal Springs lies on the banks of Orb River, located in southern France. The Thermal Spring is known ever since the 18th century as being therapeutic for people suffering from … Read more
Babor Cosmetics is an independent skincare brand founded in 1956, when a chemist Michael Babor developed a unique cleanser, HY-OL. The brand quickly expanded into other skincare products, which are created with various skin types in mind. In the 1980s, the company became international and opened its first in-house training center. About a decade later, … Read more
Vichy is a cosmetics and skincare brand founded in 1931 by Dr. Haller, a medical director of a SPA treatment center that was located in Vichy, France. Dr. Haller claimed that only people with healthy skin could be considered truly beautiful. Dr. Haller used Vichy Thermal Water to create products for healthier skin. Vichy uses … Read more
Catrice is a cosmetics brand founded in 2004 by Christina Oster-Daum in Germany. Its goal from the start was to create high-quality make-up at an affordable price. The brand quickly became one of the best-sellers in Germany and rapidly expanded all over Europe. In 2015, Catrice started selling overseas, when it made its way to … Read more
Sebamed, or Sebapharma GmbH & Co, is a German medicinal skincare brand founded by a dermatologist Heinz Maurer in 1957. Maurer established the company after working with patients suffering from acute eczema. He wanted to create a soap-free cleansing product that can be suitable for people with severe skin conditions. In 2010, Maurer was awarded … Read more
Nature Box is a reasonably new hair care and body care brand founded by Henkel in 2018. The idea behind the brand is to take a holistic approach towards hair and body care and to promote natural ingredients. The brand uses cold-pressed oils from fruits, nuts, and vegetables to create unique formulations and take good … Read more
Benefit Cosmetics LLC is a cosmetics brand founded in 1976 by sisters Jean and Jane Ford in San Francisco, USA. The brand focused on creating lip tints until 1989 when their product catalog was expanded. Two years later, Benefit opened up its first US department store, located in New York City. Benefit became international in … Read more
Schwarzkopf Professional is a German haircare brand founded in 1898 by Hans Schwarzkopf, making it one of the longest-lasting hair care brands in the world. Its name means ‘Black head’ in German, and it described the company’s logo, which was a silhouette of a man’s head. Schwarzkopf’s first hair product was a powdered shampoo that … Read more
Maybelline New York is a cosmetics, fragrance, skincare, and personal care company founded by Thomas Lyle Williams in 1915 in the USA. Williams was inspired by his sister, who regularly applied coal dust and Vaseline to her eyelashes. He decided to adapt the formulation and created his own product. Thus, Maybelline was born. Maybelline changed … Read more
