Smashbox cosmetics is a Los Angeles based brand that was created by the famous Smashbox photography studio. It was founded in 1996 by Davis and Dean Factor, who are the great-grandsons of Max Factor, the great Hollywood makeup artist. They were later joined by Lori Taylor-Davis, a makeup artist. Smashbox manufactures makeup with the desire … Read more
bareMinerals is a skincare and cosmetics company that was founded in 1995 in the USA. It focuses on creating natural, mineral-based makeup, and skincare. Its first product was a mineral foundation that quickly became a best seller. Ever since they kept their formulas and natural approach to beauty. The company quickly became one of the … Read more
Burt’s Bees is a personal care brand from America. It was founded in 1984 in Maine, USA. In the beginning, it created candles and it was a result of a partnership between Burt Shavitz and Roxanne Quimby. In 1991 the company became incorporated and extended its products line, still focusing mostly on wax-based products. Their … Read more
NYX Professional Makeup is a cosmetics company from America. It was founded in 1999 by a Korean-American businesswoman Toni Ko, who wanted to combine the high-quality of prestigious brands with affordable prices. The brand got its name after the Greek goddess of the night, Nyx. The company’s first products were jumbo eye pencils that were … Read more
Too Faced was founded in 1998 by couple Jerrod Blandino and Jeremy Johnson. The company was named by a derogative name that Blandino used to call his unsatisfied customers while he was working at Saks Fifth Avenue. The company became known worldwide because of its products’ bold names, such as the famous ‘Better than Sex … Read more
Tarte Cosmetics was founded in 1999 by Maureen Kelly. Their first product was a cheek stain that immediately gained the attention of fashion magazines. Soon after, this New York-based brand expanded into various other makeup products. In the beginning, their products were advertised mostly by being delivered as samples to the mailrooms of various magazine … Read more
