SwitchLife is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Is Smashbox Cruelty-Free: Despite Being Owned by a Company That is Not

Smashbox cosmetics is a Los Angeles based brand that was created by the famous Smashbox photography studio. It was founded in 1996 by Davis and Dean Factor, who are the great-grandsons of Max Factor, the great Hollywood makeup artist. They were later joined by Lori Taylor-Davis, a makeup artist. Smashbox manufactures makeup with the desire … Read more

Is Burt’s Bees Cruelty-Free: It is Certified by PETA and Leaping Bunny

Burt’s Bees is a personal care brand from America. It was founded in 1984 in Maine, USA. In the beginning, it created candles and it was a result of a partnership between Burt Shavitz and Roxanne Quimby. In 1991 the company became incorporated and extended its products line, still focusing mostly on wax-based products. Their … Read more

Is NYX Cruelty-Free: Does NYX Still Remain Cruelty-Free in 2020?

NYX Professional Makeup is a cosmetics company from America. It was founded in 1999 by a Korean-American businesswoman Toni Ko, who wanted to combine the high-quality of prestigious brands with affordable prices. The brand got its name after the Greek goddess of the night, Nyx. The company’s first products were jumbo eye pencils that were … Read more

Is Tarte Still Cruelty Free Under Kose Corporation?

Tarte Cosmetics was founded in 1999 by Maureen Kelly. Their first product was a cheek stain that immediately gained the attention of fashion magazines. Soon after, this New York-based brand expanded into various other makeup products. In the beginning, their products were advertised mostly by being delivered as samples to the mailrooms of various magazine … Read more