NYX Professional Makeup is a cosmetics company from America. It was founded in 1999 by a Korean-American businesswoman Toni Ko, who wanted to combine the high-quality of prestigious brands with affordable prices. The brand got its name after the Greek goddess of the night, Nyx. The company’s first products were jumbo eye pencils that were sold only to the beauty experts and not to the general public. Today, NYX sells products in over 70 countries all across the world, while its main headquarters are based in Los Angeles, California US.
Is NYX Cruelty-Free?
|Not sold in China?||Yes|
|Leaping Bunny Certified||No(*)|
|Has vegan products||Yes|
|Not owned by a Parent Company that does Animal Testing?||No|
NYX is certified by PETA’s ‘Beauty Without Bunnies’ program since 2010. and acknowledged as a cruelty-free brand. According to their statement, neither the final product nor the ingredients are being tested on animals. Also, no one is testing on behalf of them, which makes them on top of the cruelty-free list. No animals suffer in any way during the production process, and it has been that way for over a decade. In fact, NYX also ensures that its suppliers do not require animal testing, as to completely prevent third-party testing.
However, NYX is not certified by the Leaping Bunny program, which has a bigger number of requirements for a brand to be considered cruelty-free. Keep in mind that applying for a Leaping Bunny label is on a voluntary basis and that this doesn’t have to mean that the brand has anything to hide(*).
Best Selling NYX Products
Are NYX products sold in China?
NYX highly values its cruelty-free status, which is why its products are not sold in mainland China or in any other country that requires animal testing for the importation.
What is the Deal with China?
Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.
China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.
A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.
A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.
Is NYX Vegan?
The good news for environment-friendly consumers is that NYX offers vegan products. Not everything from the brand is vegan, but you have the option to purchase various products that don’t use any animal by-products. Instead, their ingredients are safe and mostly made from botanical extracts.
Best Selling NYX Products
Who owns NYX and does the parent company test on animals?
In 2014, NYX was bought by the international beauty company L’Oréal. The exact terms of the deal were never disclosed, but this caused a lot of controversy, as L’Oréal is a non-cruelty-free brand. However, NYX’s PR team made it clear that this sale didn’t change their core values, and that the brand remains loyal to its cruelty-free policy. This is a rare practice in the beauty industry, as usually, the brand will switch their policies to match the ones the parent company has. Still, it is up to the consumers to decide whether or not they want to support the brand that is owned by a company that agrees to animal testing.
What products does NYX sell?
NYX is known for its high variety of budget-friendly products. They offer all sorts of cosmetics, from eye to skin products. They are amongst the first drugstore brands that started following high-end makeup trends and introduced the craziest of colors to the consumers that could not afford expensive products. Although NYX doesn’t sell skin-care items, they are also known for their brushes and makeup removers.
The brand has been praised by both ‘ordinary’ consumers and beauty bloggers for its high-quality products and inclusivity. They are best known for their Jumbo Pens, colorful eyeliners, lipsticks, and full-coverage concealers.