Is Maybelline Cruelty-Free: Maybelline Products Are Sold in China

Maybelline New York is a cosmetics, fragrance, skincare, and personal care company founded by Thomas Lyle Williams in 1915 in the USA. Williams was inspired by his sister, who regularly applied coal dust and Vaseline to her eyelashes. He decided to adapt the formulation and created his own product. Thus, Maybelline was born. Maybelline changed … Read more

Is Yves Rocher Cruelty-Free: The Ingredients and Formulations Aren’t Tested on Animals BUT…

Yves Rocher is a cosmetics brand founded by Yves Rocher, a French entrepreneur, and businessman, in 1959 in La Gacilly, France. The company quickly expanded worldwide, and today it is worth several billions of euros. Its cosmetics are made out of natural, plant-based ingredients. The company’s fondness of nature goes so deep that it owns … Read more

Is La Roche Posay Cruelty-Free: They Don’t Test on Animals, Unless When Asked To

The La Roche Posay Laboratoire Dermatologique is a skincare and cosmetics brand that was founded in 1975 in France. The name was derived from the La Roshe Posay thermal spring, on which the company was created. The thermal spring is rich in selenium, mineral salt, and trace elements that provided the water with antioxidant skincare … Read more

Is Revlon Cruelty-Free: Revlon Lost its Cruelty-Free Status in 2011

Revlon, Inc. is a multinational cosmetics, fragrance, skincare, and personal care company that is based in New York City, USA. It was founded in 1932 by Charles and Joseph Revson and Charles Lachman. The name is derived from the brother’s surnames, but with added letter ‘L’ in honor of Lachman. The first product the company … Read more

Is Garnier Cruelty-Free: They Are in the Right Direction

Garnier is a cosmetics brand that was founded in 1904 in France. The founder was Alfred Amour Garnier, who decided to patent his plant-based hair lotion. Soon after, the company expanded towards sun-care items, and in 1960 Garnier became the first manufacturer of permanent hair color. As the years went by, Garnier expanded into various … Read more

Is Mary Kay Cruelty-Free: They Were One of the Cruelty-Free Pioneers…

Mary Kay Inc. is a cosmetics and multi-level marketing company from Texas, USA. It was founded in 1963 by Mary Kay Ash, the famous American businesswoman, and millionaire. The company sells cosmetics using a multi-level marketing model. In other words, its distributors make income by selling people in their community directly. They can recruit people … Read more

Is Nivea Cruelty-Free: A Brand from EU But Sells in China

Nivea is a personal care brand that was founded by Paul Carl Beiersdorf in 1882 in Germany. Its name is derived from the Latin adjective niveus, nivea, niveum, which means ‘snow-white’. Nivea quickly became one of the leading body-care brands in Europe. During the 1930s, it specialized in shaving creams, tanning oils, facial cleansers, toners, and … Read more