Burt’s Bees is a personal care brand from America. It was founded in 1984 in Maine, USA. In the beginning, it created candles and it was a result of a partnership between Burt Shavitz and Roxanne Quimby. In 1991 the company became incorporated and extended its products line, still focusing mostly on wax-based products. Their … Read more
e.l.f. Cosmetics is a cosmetics brand that was founded in 2004 in Oakland, California USA. Its founders are Scott Vincent Borba – who is the founder of many beauty brands, such as Hard Candy – and Joseph Shamah. The name is short for ‘eyes, lips, face’, which shows the focus of the brand. Borba and … Read more
Laura Mercier Cosmetics is an American and French cosmetics and skincare brand. It was founded in 1996 by Laura Mercier, the famous celebrity makeup artist. Mercier’s goal was to create her own makeup brand that would help people achieve a natural but glamorous look with high-quality products. The brand focuses on creating flawless skin and … Read more
In recent years, animal testing is becoming more and more shunned upon. Despite what many think, refusing to test on animals doesn’t mean that humans are put at risk or that the medical progress is being halted. On the contrary, this can improve not only ethics but also the quality of science and beauty industry. … Read more
With the rise of eco-friendly products and animal rights awareness, more people than ever are trying to support cruelty-free brands and their products. Even if you’re not a vegan, you still want to know what exactly is in your products and that they are made ethically. However, most people would be surprised to learn what … Read more
Morphe was created in 2008 in Los Angeles, California US, by siblings Chris and Linda Tawil. It is a primarily an online brand that does the best it can to create high-quality items at an affordable price. Morphe remained mostly unnoticeable until it started collaborating with social media influencers, such as James Charles, Jaclyn Hill, … Read more
NYX Professional Makeup is a cosmetics company from America. It was founded in 1999 by a Korean-American businesswoman Toni Ko, who wanted to combine the high-quality of prestigious brands with affordable prices. The brand got its name after the Greek goddess of the night, Nyx. The company’s first products were jumbo eye pencils that were … Read more
Clinique Laboratories LLC is a cosmetics, skincare, fragrances and toiletries brand from New York, US. Created in 1967 by Evelyn Lauder, Estee Lauder’s daughter-in-law. It is considered to be one of the ‘daughters’ of the Lauder Group, next to Aramis and Estee Lauder. The brand quickly became easily recognized by its trademark white lab coat, … Read more
CeraVe was founded in 2006 in the US. They specialize in creating skincare products using their MultiVesicular Emulsion Technology, for which they’ve received multinational praise. This is considered to be one of the best skincare brands in the US, and they have received numerous awards for their achievements in battling skin problems, such as eczema … Read more
Neutrogena is one of the oldest beauty brands. It was founded by Emanuel Stolaroff in 1930 under the name Natone and it remained independent until 1994. In 1954, Natone acquired the rights to distribute Edmond Fromont’s patented soap formula in the US and this became the company’s main product. In 1967, Natone changed names to … Read more
