Is Balea Cruelty-Free: Its Situation is Same as Alverde

Balea was launched in 1995 as one of the brands of DM-Drogerie Markt, the biggest drugstore brand in Germany. It quickly became known all across Europe because of its affordable yet high-quality personal care products. Today, Balea is one of Europe’s most reputable drugstore brands. Its products are manufactured in Germany, as well as Switzerland. … Read more

Is Alverde Cruelty-Free: Not PETA and Leaping Bunny Certified But…

Alverde is a cosmetics and body care brand that was founded in 1989 in Germany. From its founding, Alverde did its best to create affordable makeup using only natural ingredients. Alverde belongs to Germany’s biggest drugstore chain, DM-Drogerie. Throughout the years, the brand remained loyal to its nature-based ingredients and formulations. It became well-known throughout … Read more

Is Dove Cruelty-Free: It Has Been Controversial for Years

Dove is a personal care brand founded in 1955 in the USA. Thanks to its successful marketing and high-quality products, it quickly became one of the most known personal care brands all across the world. Almost everyone knows Dove’s logo, a dove silhouette, designed by Vincent Lamberti in the 1950s. Dove’s products are manufactured in … Read more

Is Yves Rocher Cruelty-Free: The Ingredients and Formulations Aren’t Tested on Animals BUT…

Yves Rocher is a cosmetics brand founded by Yves Rocher, a French entrepreneur, and businessman, in 1959 in La Gacilly, France. The company quickly expanded worldwide, and today it is worth several billions of euros. Its cosmetics are made out of natural, plant-based ingredients. The company’s fondness of nature goes so deep that it owns … Read more

Is La Roche Posay Cruelty-Free: They Don’t Test on Animals, Unless When Asked To

The La Roche Posay Laboratoire Dermatologique is a skincare and cosmetics brand that was founded in 1975 in France. The name was derived from the La Roshe Posay thermal spring, on which the company was created. The thermal spring is rich in selenium, mineral salt, and trace elements that provided the water with antioxidant skincare … Read more

Is Revlon Cruelty-Free: Revlon Lost its Cruelty-Free Status in 2011

Revlon, Inc. is a multinational cosmetics, fragrance, skincare, and personal care company that is based in New York City, USA. It was founded in 1932 by Charles and Joseph Revson and Charles Lachman. The name is derived from the brother’s surnames, but with added letter ‘L’ in honor of Lachman. The first product the company … Read more