Is Catrice Cruelty-Free: Catrice is a Genuinely Cruelty-Free Brand

Catrice is a cosmetics brand founded in 2004 by Christina Oster-Daum in Germany. Its goal from the start was to create high-quality make-up at an affordable price. The brand quickly became one of the best-sellers in Germany and rapidly expanded all over Europe. In 2015, Catrice started selling overseas, when it made its way to … Read more

Is Sebamed Cruelty-Free: Sebamed Got the Leaping Bunny Label in 2014 but…

Sebamed, or Sebapharma GmbH & Co, is a German medicinal skincare brand founded by a dermatologist Heinz Maurer in 1957. Maurer established the company after working with patients suffering from acute eczema. He wanted to create a soap-free cleansing product that can be suitable for people with severe skin conditions. In 2010, Maurer was awarded … Read more

Is Benefit Cruelty-Free: Benefit is Committed Towards the Elimination of Animal Testing

Benefit Cosmetics LLC is a cosmetics brand founded in 1976 by sisters Jean and Jane Ford in San Francisco, USA. The brand focused on creating lip tints until 1989 when their product catalog was expanded. Two years later, Benefit opened up its first US department store, located in New York City. Benefit became international in … Read more

Is Schwarzkopf Cruelty-Free: Does Schwarzkopf Conduct Animal Testing?

Schwarzkopf Professional is a German haircare brand founded in 1898 by Hans Schwarzkopf, making it one of the longest-lasting hair care brands in the world. Its name means ‘Black head’ in German, and it described the company’s logo, which was a silhouette of a man’s head.  Schwarzkopf’s first hair product was a powdered shampoo that … Read more

Is Maybelline Cruelty-Free: Maybelline Products Are Sold in China

Maybelline New York is a cosmetics, fragrance, skincare, and personal care company founded by Thomas Lyle Williams in 1915 in the USA. Williams was inspired by his sister, who regularly applied coal dust and Vaseline to her eyelashes. He decided to adapt the formulation and created his own product. Thus, Maybelline was born. Maybelline changed … Read more

Is Weleda Cruelty-Free: Weleda is a Member of ‘Union for Ethical Biotrade”

Weleda is a multinational personal care company that was founded in 1921 in Switzerland. It is a product of merging Ita Wegman’s and Rudolf Steiner’s “Futurum AG” and “Der Kommende Tag AG.” As two of its founders were a philosopher and gynecologists, they decided to create a brand that would manufacture naturopathic medicines and natural … Read more

Is Lavera Cruelty-Free: Lavera is Cruelty-Free and 95% Vegan

Lavera Naturkosmeics was founded in 1987 by Thomas Haase, owner of one of the first organic grocery shops in Germany. According to his own statements, Haase suffered from a skin disorder called neurodermatitis, which caused his love for an alternative, natural medicine, and skincare products. In 1975, Haase patented his first lip balm for sensitive … Read more