Stila Cosmetics is a cosmetics company that was founded in 1994 in the USA by Jeanine Lobell, a famous makeup artist from Sweden. The name was derived from the Swedish word ‘stil’, meaning style. In 1999, Stila was bought by Estee Lauder Companies, which further sold it in 2006 to Sun Capital Partners Inc.
Stila is a brand that relies on various collaborations to promote its name and brand. In 2013 the brand introduced its first fashion event, the Neo-Tribes Runaway. This was done in collaboration with Woodbury University. Some of the celebrities that were a part of this event were Lisa Kline, Jared Gold, Eddie Bledsoe and Eduardo Lucero. Ever since then, Stila continued its rise to fame with many influencers and professionals supporting it.
Is Stila Cruelty-Free?
|Not sold in China?||Yes|
|Leaping Bunny Certified||No|
|Has vegan products||No|
|Not owned by a Parent Company that does Animal Testing?||Yes|
Yes, Stila is cruelty-free.
The brand doesn’t test its finished products, ingredients, or formulations on animals, and it doesn’t pay any third-party or its suppliers to test on its behalf. Also, Stila refuses to sell its products in countries where animal testing is required by law.
Stila got its PETA Beauty Without Bunnies’ certification in 2016 when the brand pulled out its products from China. Ever since the company is doing its best to maintain its cruelty-free status and to spread awareness about animal rights and alternatives to animal testing.
Stila isn’t certified by the Leaping Bunny, but this isn’t a cause of concern as becoming a part of the Leaping Bunny program is completely voluntary.
Best Selling Stila Products
Are Stila products sold in China?
No, Stila doesn’t sell its products in mainland China.
What is the Deal with China?
Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.
China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.
A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.
A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.
Is Stila Vegan?
Stila is not vegan. All of Stila’s products have animal-derived ingredients or animal by-products. There are no vegan cosmetics options in this brand, and the brand itself states that, noting that the ingredient list is clearly written on the packaging.
Who owns Stila and does the parent company test on animals?
Since 2009, Stila is owned by Patriarch Partners, LLC. This is an investment firm that doesn’t have a cruelty-free policy, as it doesn’t strictly own beauty-related companies.
What products does Stila sell?
Stila sells mid-range makeup products and cosmetics. It has a lot of high-quality makeup that has a goal to increase the natural beauty of its consumers. It’s famous for its eyeliners and eyeshadow palettes, while also having a widely-recognized collection of lip glosses.