Is Eucerin Cruelty-Free: Look for Another Brand to Love

Eucerin is a skincare company that was founded in 1902. The product that inspired the founding of the brand was an ointment base of the same name created from water, oil and Eucerit, also known as lanolin. A decade later, the brand launched its first products, including iodine crème and loose powder.

The brand quickly became international, and in the 1980s and 1990s, its first products were launched in the USA. Today, its products can be found in stores and pharmacies worldwide.

Eucerin claims to have a holistic ‘dermo-cosmetics’ approach towards skincare. At the same time, it is stated that the company is promoting sustainability. 100% of its electricity is purchased from renewable energy sources, and ever since 2019, it produces packaging made with 25% recycled PET. Eucerin is a member of the “Action for Sustainable Derivatives” (ASD), and “Global Shea Alliance” (GSA).

Is Eucerin Cruelty-Free?

Not sold in China? No
PETA Certified No
Leaping Bunny Certified No
Has vegan products No
Not owned by a Parent Company that does Animal Testing? No

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Eucerin is not a cruelty-free brand.

As Eucerin is EU-based, its finished products aren’t tested on animals. Not only that, but its ingredients and formulations also have to be cruelty-free, according to law and EU regulations. However, Eucerin does pay a third-party to test on its behalf in countries where animal testing is mandatory for imported products. In other words, Eucerin doesn’t mind animal testing as long as it brings the brand profit.

If you love Eucerin’s products but can’t support a brand that tests on animals. In that case, you can always contact the brand representatives, and politely ask them to reconsider the company’s cruelty-free policy. Just remember to be respectful, as being harsh never brought good to anyone.

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Are Eucerin products sold in China?

Yes, Eucerin sells its products in mainland China.

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What is the Deal with China?

Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.

China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.

A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.

A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.


Is Eucerin Vegan?

Eucerin is not vegan. In fact, its main ingredient, Eucerit or lanolin, is a type of wax derived from wool-bearing animals and is also known as wool yolk or wool grease. This makes none of its products suitable for vegans.

Who owns Eucerin and does the parent company test on animals?

The brand is owned by Beiersdorf AG, a German personal-care company that is not cruelty-free. None of the brands that Beiersdorf AG owns are cruelty-free, so it isn’t a surprise that Eucerin tests on animals, as well.

What products does Eucerin sell?

Eucerin claims that dermatologists from all across the world recommend all of its products. It produces various skincare products, most of which have a pH of 5, which is considered the most suitable pH value for human skin. They sell anti-aging solutions, sun protection, products for clear skin, as well as moisturizers and creams for all skin types.

In the 1990s, the brand started producing facial care items.

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