ARTDECO is a German cosmetics brand founded in 1985 by Helmut Baurecht. The brand is created with the idea to promote individualism and uniqueness by producing quality products at reasonable prices. ARTDECO tries to empower modern women and to help them customize their looks.
ARTDECO is a family-run business based in a town near Munich. It quickly expanded, and, as of August 2020, it has over 900 employers all around the globe. The brand claims to be committed to sustainability and thus to support remote production and work. Also, a lot of its products are refillable, to increase the life span of a packaging. Many of its factories are working on solar power to improve the ‘greenness’ of the company.
Today, the brand is sold in more than 78 countries worldwide.
Is ARTDECO Cruelty-Free?
|Not sold in China?||Yes|
|Leaping Bunny Certified||No(*)|
|Has vegan products||No|
|Not owned by a Parent Company that does Animal Testing?||–|
Yes, ARTDECO is cruelty-free.
This means the brand doesn’t test its finished products on animals. At the same time, its ingredients and formulations are also cruelty-free. All of its suppliers are cruelty-free, as well, and the brand doesn’t pay a third party to test on its behalf. The brand tests its products on volunteers in a controlled environment. They claim to work with renowned clinics to ensure their tests are safe and precise. At the same time, the brand notes that it is strictly against any sort of animal testing of their products and that they forbid it.
On the other hand, ARTDECO isn’t approved by PETA, and it doesn’t have The Leaping Bunny Label. This shouldn’t be a cause of concern, though, as the EU regulates its brands’ cruelty-status, and most of them don’t feel the need to participate in international certification programs(*).
Best Selling ARTDECO Products
Are ARTDECO products sold in China?
No, ARTDECO doesn’t sell its products in mainland China. A lot of its products can be ordered to China online, though. As only items sold in-stores fall under the mandatory testing regulations, this still means that ARTDECO is genuinely cruelty-free.
What is the Deal with China?
Even though animal testing is proven to be an unnecessary and unethical practice, some countries still require it by law. This is the case with the second-biggest market in the world, China.
China requires any beauty product to be tested on animals before allowing importation and being sold in Chinese stores. Any company or brand that makes the decision to sell in China has also decided to test on animals – either by themselves or, usually, by paying a third-party company to test on their behalf. This is the main reason why a lot of brands can’t achieve a true cruelty-free status. After growing public outrage, China did lift some regulations in 2014, which allowed certain beauty products, such as shampoos and other skincare items, to be imported without testing, but this is still a small percentage.
A lot of brands that claim to be cruelty-free are being misleading thanks to these laws. Even if a brand doesn’t conduct animal testing on its own, by deciding to take the opportunity and sell in countries such as China, it is allowing a third-party to test the final product on animals. This is why PETA and the Leaping Bunny Program have forbidden brands that they certify to expand their market in this direction – and rightfully so.
A lot of companies are working with the Chinese government on lifting these regulations, and legislation was proposed in 2019 that should stop mandatory animal testing. However until today, no substantial progress has been made in this regard, we continue to wait patiently.
Is ARTDECO Vegan?
ARTDECO is not a vegan brand. In fact, the brand’s website states that all of its products contain some form of animal-derived ingredients or animal by-products and that they aren’t suitable for vegans. This is the reason why you can’t find any official list with ARTDECO’s products.
What products does ARTDECO sell?
ARTDECO sells various cosmetics products that are supposed to showcase a woman’s independence and personal style. They are famous for their colorful eyeshadow palettes, as well as the world-wide known All in One Mascara. Other than that, they also sell lipsticks, foundations, concealers, eyebrow products and similar items. They also sell a few makeup removers, as well as eyeshadow bases.