Is Rimmel Cruelty-Free: Look For Another Brand to Love

Rimmel London is a cosmetics brand founded by Eugene Rimmel in 1834 in London, England. This makes it one of the oldest active makeup brands in the world. Rimmel started the brand by opening a perfumery, but quickly expanded into creating various makeup products, including its best-seller, mascara. In fact, this brand gave rise to … Read more

Is Makeup Forever Cruelty-Free: Makeup Forever Doesn’t Have an Official Animal Testing Policy

Makeup Forever is a high-end cosmetics brand founded by makeup artist Dany Sanz in 1984 in France. It was created with the idea to design and manufacture high-quality products for the fashion and movie industries. In 2002, Makeup Forever started offering professional makeup trainings that are held in its academies. This educational program started in … Read more

Is Essie Cruelty-Free: Essie is Committed to Financing Alternative Testing Methods

Essie Cosmetics Ltd. is a cosmetics brand founded by Essie Weingarten in 1981 in Las Vegas, California, USA. Essie first launched a nail polish line with 12 different colors. In 1983, the brand became more popular after Joan Rivers, actress and the “Tonight Show” announced that her new favorite nail polish color is Essie’s ‘jelly … Read more

Is Chanel Cruelty-Free: Its Cosmetics Products are Tested on Animals

Chanel is a fashion, fragrance, and cosmetics brand founded by Gabrielle Chanel in 1909 in France. The company first started by selling hats, ornate clothes, and jewelry to the rich Parisian ladies. It sustained both World Wars and adapted to become one of the most luxurious fashion brands globally. Quickly, though, the brand expanded into … Read more

Is Lancôme Cruelty-Free: Lancôme Does Sell in China

Lancôme is a luxury cosmetics and perfume brand founded by Guillaume d’Ornano and Armand Petitjean in 1935 in Paris, France. The name was inspired by the name of the Lancosme forest, famous for its rose bushes. This is why the company’s symbol is a single golden rose. Lancôme started by launching five different fragrances but … Read more

Is Estee Lauder Cruelty-Free: Estee Lauder Does Pay a Third Party Company

The Estee Lauder Companies is a multinational manufacturer of luxurious makeup, skincare, haircare, and fragrance products, founded in 1946 by Estee and Joseph Lauder in New York City, USA. Its first department store was established two years later, and the brand quickly started to sell its products all across the states. The company became international … Read more

Is Dermasence Cruelty-Free: Why Dermasence is Cruelty-Free “For Now”?

Dermasence is a medical skincare brand founded in 1991 in Munster, Germany. It produces skincare solutions that it claims are approved by dermatologists. The brand’s goal is to create products that can solve skin problems occurring due to stress, incorrect care, or environmental influences, such as irritations, itching, or allergies. The brand is relatively small, … Read more

Is Clarins Cruelty-Free: Clarins Doesn’t Test Finished Products on Animals But…

Clarins Group is luxury skincare, cosmetics, and perfume brand founded in 1954 in France. Its founder is Jacques Courtin-Clarens, who was a medical student at the time of the brand’s creation. Clarins is well-known for having a new and unique approach towards body and face care and treatments. It started producing items exclusively based on … Read more